Constellation Brands and Modelo team up to help empower
VICTOR, NY and CHICAGO, June 15, 2021 (GLOBE NEWSWIRE) – Constellation Brands, Inc. (NYSE: STZ and STZ.B), a leading alcoholic beverage company, in partnership with Modelo, beer brewed for those with The Fighting Spirit ™, today announced a collective contribution from $ 500,000 to UnidosUS, the country’s largest Latino civil rights and advocacy organization. The contribution will provide UnidosUS with resources to strengthen the financial security of Hispanic families through financial empowerment and homeownership programs.
“One of our focus areas for our corporate social responsibility strategy is a commitment to serve as a catalyst for economic development and prosperity in disadvantaged communities,” said Mike McGrew, executive vice president and chief executive officer. Constellation Brands communications, CSR and diversity. . “The Hispanic population is the fastest growing demographic in the United States, and our authentic Mexican beer brands have been an integral part of the special moments of members of this community for many years. As an extension of this shared cultural appreciation and inherent connection, we are proud to support UnidosUS and are committed to doing our part to provide resources and support to address systemic issues preventing a more equitable chance of success for members. Hispanic communities across the United States.
Over the past year, the economic downturn caused by the COVID-19 pandemic has further highlighted the systemic barriers that disadvantage Hispanic communities in the United States The median wealth of a Hispanic household is five times lower than that of ‘a white counterpart (1). And in the past year alone, nearly 60 percent of Hispanic households reported lower incomes, nearly double that of their white counterparts.(2)
Homeownership is a key indicator of financial mobility, and UnidosUS believes that achieving this goal is key to an individual’s ability to build wealth. Constellation and Modelo’s contributions will support financial literacy programs by providing funds to the UnidosUS National Home Ownership Network, which has provided more than 590,000 families with housing advice. In addition, more than 30,000 people were able to buy their own homes and 90,000 families avoided foreclosure.
“Modelo has a tradition of honoring those who embody the fighting spirit and demonstrate courage, perseverance and determination in the face of adversity,” said Greg Gallagher, vice president, Modelo Brand Marketing. “We are proud to work with UnidosUS and help support their mission of providing our grassroots Hispanic audience with the resources to build unified, prosperous and resilient communities. “
To identify the right programs and the right organization, Constellation drew on its ALSALUD! Business Resource Group – to support and attract Latinos United for Diversity and Development. The ¡SALUD! The team helped identify financial literacy and housing empowerment as areas of support that could truly have a long-term impact on the economic development and prosperity of the Hispanic community, and were instrumental in the selection of organizations that could best make an impact in these areas.
Through its unique combination of research, advocacy, programs, and a national network of nearly 300 community affiliated organizations across the country, UnidosUS strives to remove the social, economic and political barriers that affect Latinos in the States. -United. For more information on UnidosUS, visit www.unidosus.org or follow UnidosUS on Facebook, Instagram and Twitter.
(1) Gap between economic indicators: Pew Research Center analysis of the 2020 Annual Social and Economic Supplement to the Current Population Survey (IPUMS)
(2) Collage Latinum group COVID impact study April 2020
ABOUT CONSTELLATION BRANDS
At Constellation Brands (NYSE: STZ and STZ.B), our mission is to create brands that people love because we believe sharing a toast, relaxing after a day, celebrating milestones, and helping people connect are worth worth to be reached. It’s worth our dedication, hard work, and the bold calculated risks we take to deliver more to our consumers, business partners, shareholders and the communities in which we live and work. This is what has made us one of the fastest growing large GPC retail companies in the United States, and it drives our pursuit to deliver the future.
Today, we are a leading international producer and distributor of beer, wine and spirits with operations in the United States, Mexico, New Zealand and Italy. Every day, people choose our premium and iconic imported beer brands such as Corona Extra, Corona Light, Corona Premier, Modelo Especial, Modelo Negra and Pacifico, as well as our premium wine and spirits brands including Robert Mondavi. family of brands, Kim Crawford, Meiomi, The Prisoner family of brands, SVEDKA Vodka, Casa Noble Tequila and High West Whiskey.
But we will not stop there. Our visionary management team and passionate employees, from the barrel room to the boardroom, take it to the next level to explore the limits of the alcoholic beverage industry and beyond. Join us to find out what’s worth achieving.
To learn more, follow us on Twitter @cbrands and visit www.cbrands.com.
ABOUT UNIDOS US
UnidosUS, formerly known as NCLR (La Raza National Council), is the largest Hispanic civil rights and advocacy organization. Through its unique combination of expert research, advocacy, programs and an affiliate network of nearly 300 community organizations in the United States and Puerto Rico, UnidosUS simultaneously challenges the social, economic and political barriers that affect Latinos nationally and locally. levels. For more than 50 years, UnidosUS has united communities and different groups seeking common ground through collaboration, and who share the desire to make our country stronger. For more information on UnidosUS, visit www.unidosus.org or follow us on Facebook, Instagram and Twitter.
Born in 1925 in the small town of Tacuba, Mexico, Modelo has been bringing distinctive, high-quality beers to people, including Modelo Especial.®, Modelo Negra®, Modelo Chelada Especial ™, Modelo Chelada Tamarindo Picante ™, Modelo Chelada Limón y Sal ™ and Modelo Chelada Mango y Chile ™. Modelo Especial is a flavorful, golden Pilsner-style lager with a crisp, crisp finish whose original recipe was first brewed with the aim of creating a “model” beer. As the first beer imported to the United States, Modelo Especial exceeded 100 MM cases sold in 2018. The Modelo family of beers is exclusively brewed, imported and marketed for the United States by Constellations Brands.
A downloadable PDF copy of this press release is available here. http://ml.globenewswire.com/Resource/Download/10589cfd-9f08-4e17-b594-8a006e1fd02f