D&AD and WeTransfer Launch Free Masterclass to Harness Creativity for Focused Action – Campaign Briefing

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D&AD, the nonprofit association for the design and advertising industries, has partnered with WeTransfer to launch Creativity as a Catalyst for Change, a free, on-demand course aimed at intermediate to senior level creatives.

While creativity for good is a personal and professional imperative for many, the course will explore how creatives can turn that awareness and intention into action. The masterclass will build creative confidence to bring world-changing ideas to life, from concept to creation.

The course will be led by a group of creative changemakers, all working towards a more sustainable future in their chosen fields, including Naresh Ramchandani, Pentagram Partner and former D&AD President, Lina Ruiz, Head of Corporate Social Responsibility at WeTransfer, and Thomas Kolster, founder and creative director of Goodvertising Agency and president of the jury of the D&AD Awards for Impact and Future Impact.

Divided into 3 modules, the course will break down the complex landscape of using creativity for good and how to establish personal opinions and match them to the realities of commercial creative industries. The Masterclass will explore:

– The process of incorporating an objective into a brief and how to work with clients to achieve it
– The process of using creativity for impact, how to plan for impact and create work sustainably
– How to measure success and create a legacy through impactful initiatives

Throughout the course, attendees will hear from the creatives behind impactful campaigns, including the winning initiative D&AD Black Pencil Boards of Change and Rivers of Light, and learn how creators have sought to understand audiences and use creative solutions .

The on-demand course is now live and accessible through the D&AD Digital Campus. In keeping with D&AD’s commitment to removing barriers to learning, the free masterclass will allow participants to learn at their own pace and remain on site for an unlimited time.

D&AD Campus is D&AD’s online learning portal that enables creatives, from emerging talent to seasoned professionals, to learn from award-winning industry creatives, on-demand and at a controllable pace. With a mix of theory and practice, the platform provides the tools and techniques that creatives can apply at work and continue to develop new skills.

According to Rebecca Wright, President of D&AD, “As we experience rapid social, economic, and cultural change, creatives have more opportunity than ever to use their skills and expertise to drive impactful change. We are delighted to have partnered with WeTransfer to bring this course to creatives of different levels across the globe through our digital campus to give them the tools and confidence they need to turn their ideas and ambitions into reality.

Ruiz says, “From the very beginning, WeTransfer has proudly supported the creative community and, as a certified B Corp, we strive to balance people, planet and profit, ensuring a better future for all. Our long-term ambition is to have a positive impact on our environment, our community, our employees and the whole world. We are excited to partner with D&AD to bring this Masterclass to the creative community and equip creatives to apply a values-driven approach to solving business challenges.

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