Daily Research News Online no. 32489

Contensquare creates a role of social responsibility

December 2, 2021

In Paris, user experience analytics (UX) platform Contentsquare has hired former French government official Kat Borlongan for a newly created role, Chief Impact Officer, leading a campaign in areas that offer “a greater impact, beyond revenue growth ”.

Contentsquare helps businesses understand how and why users interact with their app, mobile, and websites; combine behavioral data from billions of touch and mouse movements every day with artificial intelligence to help customers measure the impact of their actions and optimize the customer journey. In May, the company raised half a billion dollars in a Series E funding round, which it is using to expand its management team in Europe and the United States.

Borlongan joins us after serving under the Macron administration as director of La French Tech, a government-led mission designed to strengthen the French start-up ecosystem. During his tenure, the program created a national growth program (French Tech Next40 / 120), launched an accelerator for underprivileged founders and supported thousands of start-ups. Previously, she was a founding partner of the innovation agency Five by Five (acquired by Capgemini).

In his new role, Borlongan will work with the entire Contentsquare team on issues of digital trust and privacy, DE&I (diversity, equity and inclusion) and sustainability, bringing together teams from across the organization, including human operations, product innovation, marketing and corporate social. responsibility for shaping the business approach. She will report to CEO and Founder Jonathan Cherki, who comments: “I think it’s time to broaden our horizons and think beyond our growth to the impact we want to have on our people, on our ecosystem. , but more than that – about the company at large. I look forward to learning from Kat and working alongside her to understand how to use the best of what Contentsquare has to offer to improve the lives of the people it serves. “.

Website: www.contentsquare.com.

All 2006-21 articles written and edited by Mel Crowther and / or Nick Thomas, unless otherwise noted.


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