Entain makes great strides on sustainability but lags behind on the gender pay gap

Progress in sustainability is accelerating

Entain has released its annual report, detailing the operator’s ongoing sustainability efforts. Last year, the company took a more active approach to corporate social responsibility (CSR), culminating in its inaugural Entain Sustain event in November.

Nearly 100% of the operator’s Net Gaming Revenue (PNG) came from regulated markets, or markets in the process of being regulated, but most importantly, 2021 has seen Entain make significant progress in responsible gaming

Last year, the company made nearly £13 million ($17 million) in contributions to safer betting and gaming initiatives, and piloted its Advanced Responsibility & Care (ARC) program, which uses technology to proactively intervene and prevent gambling-related harm.

“ARC uses sophisticated algorithms, using 26 different protective markers to identify signs of risk and, if necessary, intervenes to interact with the customer, modify the way games work, such as limiting bets or slowing down play and suppressing activity marketing,” wrote Jette Nygaard-Andersen, CEO of Entain.

According to the company’s report, ARC recorded an 80% risk assessment accuracy rate in early trials.

The Entain Foundation has also earmarked £100m for good causes, to be spread over a period of five years. In fact, this organization, alongside the Entain US Foundation, is the primary means by which Entain contributes to charitable and community programs, as well as grassroots sport.

Both organizations are further committed to funding problem gambling research and education programs. But while the operator devotes considerable resources to protecting its customers and donating to charitable causes, how do Entain’s more than 25,000 employees feel about working for the company?

Well, they’re pretty happy, according to Entain. The operator reported a satisfaction rate of 87% of its employees, with regard to the well-being,

Additionally, Entain made changes to its board of directors, appointing Robert Hoskin as chief governance officer, and said it would continue to diversify corporate governance. Speaking of diversity, let’s talk about the company’s gender pay gap report.

The gender pay gap is stagnating

About 45% of Entain’s employees are women, which is actually down from previous years. In 2020, women made up 48% of the company’s workforce, while in 2019, they made up 50%. The median hourly pay gap, meanwhile, was 5.3%, an improvement from 7.1% in 2020, although an increase from 4% in 2019.

Additionally, the median difference in bonus pay between male and female employees increased to 60%, a significant increase from 13% in 2020 and 36% in 2019.

Based on these numbers, Entain appears to have made very little progress in addressing the gender pay gap, despite its non-trivial efforts.

Gaming is a male-dominated industry, but the company has tried to involve more women and help them succeed. It runs various programs, including [email protected]an internal network where female employees of the company can meet and learn from each other.

But perhaps the biggest signal that Entain is dedicated to diversity and inclusion was the appointment of Danish businesswoman Nygaard-Andersen as CEO following the departure of Shay Segev.

Commenting on Entain’s report on the gender pay gap, Nygaard-Andersen sounded optimistic, saying: “We are pleased to report that our median hourly pay gap has narrowed from 7.1% to 5 .3%, well below the national average of 15.4%.

“This reflects the gender parity in our retail business where 54% of our colleagues are women. While this encourages us, we take nothing for granted and have programs and policies in place like EnTrain and [email protected] who will help us continue this journey.

“This approach to diversity, equity and inclusion is essential to our goal of revolutionizing betting and interactive entertainment games.”

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