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EssilorLuxottica popular 2021 World Seen Day with New sensitization campaign to poor vision among children

Charenton-the bridge, France (October 13, 2021) On the occasion of the 21st anniversary of World Sight Day, which will take place tomorrow October 14, EssilorLuxottica is rolling out its first campaign as a combined company to raise awareness about poor vision in children. The company collaborated with renowned Australian artist and illustrator Karan Singh to create bold, colorful and eye-catching visuals to emphasize and reinforce the importance of eye health.

With 170 years of vision care expertise, EssilorLuxottica has taken responsibility for leading the fight against poor vision and its consequences for individuals and society in general. Millions of children around the world still do not have access to vision care, jeopardizing their future by reducing their ability to learn, be safe and reach their potential. For example, while half of the world’s population should be nearsighted by 2050, EssilorLuxottica believes that the mobilization of all industry players is necessary to raise awareness among parents and children, a crucial first step to fight against this epidemic.

To this end, the Group’s first joint campaign for World Sight Day aims to draw the attention of parents to the importance of regular eye exams early and throughout their children’s lives, for them. help them flourish and realize their dreams for the future. The backbone of EssilorLuxottica’s campaign is the website, which offers visitors the opportunity to learn more about the importance of good vision for the health and future of children, as well as to take action with an eye screening test accessible online.

At the same time, the Group’s Optical Retail brands, including LensCrafters in North America, Salmoiraghi & Viganò in Italy and OPSM in Australia, will participate in this mobilization by running a dedicated consumer campaign featuring the works of the same artist.

Through collaborate with renowned artist Karan Singh for this impactful campaign, EssilorLuxottica reaffirms his commitment To bringing Well vision To everyone and portion people see Following, to be Following and live life To his the most complete. As a global leader, we have the responsibility To do the heavy lifting in the building a brighter future for future generations. This departures with breeding global sensitization In regards to the importance of ordinary vision projections and concrete initiatives To to improve access To vision solutions. With those Creative campaigns, we are socket another stage cheeky To to allow the adults of tomorrow To to chase their dreams without being limit through poor visionCommented Francesco Milleri and Paul du Saillant, CEO and CEO of EssilorLuxottica respectively.

Karan Singh added: “I have summer deeply inspired through EssilorLuxottica powerful ‘To put Their Vision First of all’ call to action and, through my art, I have has tried To deliver a in the same way strong a message In regards to vision care. In all I to do the is a playful interpretation of minimalism, particularly to concentrate to depth and dimension through model and repetition. Art with goal is What I to believe in and this is Why I a m delighted have contributed to these powerful campaigns.

EssilorLuxottica’s philanthropic partners, including the Essilor Vision Foundation, Vision For Life and OneSight, are also deploying a series of local initiatives to facilitate access to screening and raise awareness of poor vision internationally. The Essilor Vision Foundation deploys numerous initiatives in France, China, the United States, Latin America and India: from the free provision of visual screenings and glasses to children in need, to the organization of collection campaigns dedicated classroom funds and events at local schools. , such as the Kids Vision Fest in the United States or a distribution of 3D educational books to students in China. Along with the International Agency for the Prevention of Blindness (IAPB), OneSight will promote the organization’s campaign engaging over one million people to have their vision tested. As such, the IAPB will contribute to 25,000 check-ups in South Africa and the United States.

EssilorLuxottica’s initiatives on the occasion of World Sight Day are part of the Group’s overall Corporate Social Responsibility roadmap, in which the elimination of uncorrected poor vision by 2050 represents a key ambition. For more details, please visit: world Vision.

On EssilorLuxottica
EssilorLuxottica is a world leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. Formed in 2018, its mission is to help people around the world see more, be more, and live their lives to the fullest by meeting their evolving vision needs and personal style aspirations. The company brings together the complementary expertise of two industry pioneers, one in advanced lens technology and the other in the craft of iconic eyewear, to set new industry standards for skin care. the view and experience of the consumer around them. Influential eyewear brands such as Ray-Ban and Oakley, lens technology brands such as Varilux and Transitions, and world-class distribution brands such as Sunglass Hut, LensCrafters and since July 1 (via majority stake) – GrandVision are part of the EssilorLuxottica family. In 2020, EssilorLuxottica had more than 140,000 employees and a consolidated turnover of 14.4 billion euros. EssilorLuxottica shares are listed on the Euronext Paris market and are part of the Euro Stoxx 50 and CAC 40 indices. Codes and symbols: ISIN: FR0000121667; Reuters: ESLX.PA; Bloomberg: EL: FP. For more information, please visit

On the Artist Karan Singh
Karan Singh is an artist living in Melbourne, Australia. His distinct work is a contemporary and playful combination of op-art and mid-century graphic design. Through restrained but vibrant color palettes and a mesmerizing pattern, he explores and harnesses our perception of depth and movement. His art lives in an eclectic variety of mediums, including prints, animation, video, augmented reality, puzzles, sculpture, and clothing. During his professional career, he has lived in several cities including Tokyo, New York, Amsterdam, Malmö, Sydney and Melbourne; where he worked with Apple, Louis Vuitton, the Academy Awards, the New York Times and NASA.



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