Former UEFA communications chief and Platini advisor joins Portland


William Gaillard was senior advisor to UEFA president Michel Platini from 2009 to 2015, and previously responsible for communications and public affairs from 2003.

During his tenure he oversaw all external communications and media activities and handled various political issues for football’s governing body in Europe.

This included social responsibility initiatives and efforts to eradicate racism and discrimination in football.

Gaillard comes from BCW Brussels, where he advised clients on all aspects of strategic sports communication. He was also Senior Advisor to the President of the International Center for Sports Safety until 2016.

He brings more than 20 years of experience in the sports industry in Europe, the Middle East and the United States.

“We are delighted to have William on board. With his decades of experience advising major sports and international organizations, William will undoubtedly strengthen our sports communication capabilities around the world, ”said Portland General Manager Mark Flanagan.

“William’s arrival will make a significant contribution to Portland’s growing international sporting practice and help develop it in new ways.”

Gaillard is also currently a member of the Board of Directors of FARE (Football Against Racism in Europe) and of the Advisory Board of Supporters Direct Europe.

He said: “A new career venture is always an exciting challenge. Being a Senior Advisor in Portland is doubly important: a dynamic new international environment and an exceptional group of communications professionals to work with.



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