Intuit named best B2B brand in Canada by 2021 Company Ranking Report



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New Globe and Mail Study Asked Canadian Executives About B2B Service Providers

TORONTO – (BUSINESS WIRE) – Intuit Inc. (Nasdaq: INTU), maker of TurboTax, QuickBooks, Credit Karma and Mint, is pleased to announce its inclusion in the first Top Commercial B2B Brands List Report, making it one of the most popular trademarks in Canada. In recognition of Intuit’s unique suite of capabilities, products and services, the company has placed number 12 on this list.

Intuit provides solutions and programs that help consumers and small businesses navigate with confidence in today’s rapidly changing business landscape. An excellent example is the Intuit Prosperity Accelerator, launched in partnership with Highline Beta at the height of the COVID-19 pandemic. This program supports innovations that address the financial challenges that many Canadian consumers and small businesses face in particularly difficult times. Initiatives like these push Intuit to further support Canada’s innovation economy in the years to come.

“We are honored to be recognized as pioneering company that has impressed Canadian leaders with our innovation, culture and social responsibility, ”said David Marquis, Vice-President and National Director of Intuit Canada. “At Intuit, we believe that technology can fuel the prosperity of the economy, small and medium-sized businesses and ultimately, all Canadians. It’s what motivates us to create financial technology solutions that address real-world human challenges.

Best B2B Brands is a new annual research initiative produced by The Globe and Mail’s Report on Business magazine in partnership with Ipsos. Research identifies and defines excellence among leading business-to-business service providers, based on the opinions of Canadian executives. Analysis of the data resulted in a list of the top 25 overall commercial brands, as well as the top three lists in each of the industry’s seven categories.

To learn more about the Best B2B Brands program and to view this year’s winners, please visit www.tgam.ca/BestB2BBrands.

About the report

In January and February 2021, The Globe and Mail and Ipsos surveyed 406 Canadian executives, asking them to hear the perspectives and impressions of 74 major commercial brands in seven industry categories: accounting, banking, communications, consulting, enterprise software, social and legal benefits. Brands were assessed on 42 different attributes related to customer engagement, culture, innovation, social responsibility and talent.

About the Globe and Mail

The Globe and Mail is Canada’s premier news media company, leading national debate and causing policy change through courageous, independent journalism since 1844. With award-winning coverage of business, politics and national affairs , The Globe and Mail reaches 6.5 million readers each week in print or digital format, and Report on Business magazine reaches 2.2 million readers in print and digital format in each issue. The Globe’s investment in innovative data science means the world continues to change, and so does the Globe. The Globe and Mail is owned by Woodbridge, the investment arm of the Thomson family.

About Intuit

Intuit is a global technology platform that helps our customers and communities overcome their biggest financial challenges. Serving around 100 million customers worldwide with TurboTax, QuickBooks, mint and Credit Karma, we believe everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make this possible. Please visit us for the latest information on Intuit, our products and services, and find us on social.

Nora Hickey, Edelman Canada (for Intuit Canada), [email protected]

Source: Intuit Inc.





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