Nearly 50 new cellar door experiences across the SA



Unique funded projects include interactive wine experiences in the Adelaide Hills, wine barrel tasting pods at McLaren Vale, vine charcoal drawing workshops in the Barossa, and an audiovisual wine tasting experience in the valley. by Clare.

Primary Industries and Regional Development Minister David Basham said wineries were thinking outside the box to expand their tourism and hotel offerings by accessing the “Unique Wine Experiences Fund Grant Program”.

“With COVID-19 restrictions affecting the cellar door trade, this subsidy program was created to stimulate the economy by attracting visitors to wineries across South Australia,” said Minister Basham.

“Our funding has unlocked over $ 500,000 in new projects that will encourage more people to visit our beautiful countryside to experience some of South Australia’s fantastic cellar doors and help support our regional economies and local jobs.

“The wine industry is a key economic driver for South Australia generating over $ 2 billion in revenue per year and I am delighted to see the nearly 50 new cellar door experiences come to fruition.

“Projects, ranging from cellar door upgrades and improvements to a multi-sensory and interactive dark wine tasting experience, will enhance visitor experiences and create must-see destinations.

“2021 is South Australia’s Wine Year and these initiatives were designed to help cellar doors maximize their direct selling opportunities thanks to the strong domestic tourism we are experiencing across the state.

“Southern Australians are rightly proud of our state’s wine industry and now, in the shadow of the COVID-19 pandemic, are exploring the regions like never before.

“Our state’s 18 scenic wine regions are the envy of the world, and these grants will help develop additional premium wine experiences in each region.

“With 50 percent of all Australian wines bottled and almost 80 percent of Australian premium wines produced here, there is no doubt that South Australia is the ‘State of Wine.’

“I encourage all South Australians to take the time to explore what is on their doorstep.

“This program builds on the government’s initiative of $ 5.4 million from the state budget to expand and diversify wine export markets.

Unique Wine Experiences Fund Grant Program – List of Projects

Adelaide and Hills

  • $ 5,000 – Ashton Hills Vineyard – Immersive tour of the Pinot Noir vineyard and cellar.
  • $ 5,000 – Barristers Block Wines – Ceiling heater in the hay shed to create an all-weather space for groups.
  • $ 5,000 – Lazy Ballerina – Outdoor kitchen for gastronomic and wine experiences.
  • $ 5,000 – Patritti – City tours, blending course, functions, tasting experience for members and private.
  • $ 3,900 – Sinclairs Gully – Interactive red winemaking experience.
  • $ 5,000 – Shaw + Smith – Redesign of the wine tasting room to enhance the experiences.
  • $ 5,000 – Somerled Wines – Creation of a private tasting space for tastings with Somerled owner Rob Moody.

Barossa Valley

  • $ 5,000 – Artisans de Barossa – Five Senses Tasting Wine Experience.
  • $ 5,000 – Ballycroft Vineyard and Cellars – Accessibility of the landing site by helicopter for visitors to the winery.
  • $ 3,000 – Gibson Wines – Unique “A Day with The Dirtman” experience with Rob Gibson.
  • $ 5,000 – Gomersal Wines – Cellar door upgrade for meals, tailored feature packages and wine experiences.
  • $ 4,999 – Greenock Creek Wines – Development of wine experiences with interactive cellar door.
  • $ 3,250 – Hayes Family Wines – Improved online reservation and reservation capability.
  • $ 3,777 – Lou Miranda Estate – Winemaking tour and wine blending class.
  • $ 5,000 – Seppeltsfield – “Grand Terrace Vineyard Tour”.
  • $ 2,500 – Steinborner & Reynolds Family Vineyards – Charcoal drawing and production class.
    * $ 5,000 – La Coupe – Tasting platform in the vineyard.

Claire Valley

  • $ 5,000 – Kilikanoon Wines – A tasting hut in the Morrison Vineyard for wine tasting and education.
  • $ 4,500 – Knappstein Enterprise Winery – Guided tour of the “From the land to the table” vineyard.
  • $ 4,750 – Matriarch and Rogue Wines – Ecological ephemeral cellar door.
  • $ 5,000 – Mount Horrocks Wines – Audio-visual experience and wine tasting.
  • $ 5,000 – Paulett Wines – Digitally interactive tasting lunch experience.
  • $ 5,000 – Sevenhill Cellars – Wine makers tastings in pop-up bell tents and private receptions.

Coonawarra

  • $ 3,200 – Koonara Wines – Improved cellar door front and seating capacity.

Eden Valley

  • $ 1,522 – Paisley Wines – “Paisley Revealed” and “Paisley Vineyard Family” Visitor Experiences.
  • $ 3,220 – Poonawatta – Picnic area for visitors and extension of the cellar door.

Eyre Peninsula

  • $ 1,522 – The Gardner’s Vineyard – Installation of tourist signage.
    Mclaren vale
  • $ 5,000 – Agostino Wines – Upgrade to cellar door and children’s play area.
  • $ 5,000 – Accolade Wines – Multi-sensory and interactive tasting in the black wine experience.
  • $ 1,177 – Beach Road Wines – Fleurieu products and wine tasting.
  • $ 5,000 – Bec Hardy Wines – “Forty Years of Pertaringa” and “De la mer et des vignes” wine experiences.
  • $ 5,000 – Beresford Wines – Custom Wine Label Printing Experience.
  • $ 5,000 – Berg Herring Wines – Wine Barrel Tasting Pods Wine Experience.
  • $ 5,000 – Chalk Hill Wines – Five Senses Odyssey Guided Wine Experience.
  • $ 5,000 – Foggo Wines – “Foggotoni flights” and masterclass experience on making fortified cocktails.
  • $ 3,215 – Hither and Yon – Visit to the “Willunga Wander” cellar door.
  • $ 5,000 – Kay Brothers Wine and Olive Company – Outdoor observation deck and natural play area.
  • $ 5,000 – Lloyd Brothers Wine – Upgrade to cellar door lighting, furniture and glassware.
  • $ 5,000 – Loom Wine – New food program to enhance the Cellar Door wine experience.
  • $ 5,000 – Oliver’s Taranga Vineyards – Guided wine experience of the Taranga terroir.
  • $ 5,000 – Pirramimma Wines – Vineyard observation cabin with historical presentation.

Mount Benson

  • $ 5,000 – Cape Jaffa Wines – Guided tasting of the underground barrel room and vineyard tour.

Riverland

  • $ 5,000 – Whistling Kite biodynamic vineyard – “Make Your Own Magic” wine experience.
  • $ 5,000 – Top Block Wines – Visualization platform to showcase small-scale wine production.

Southern Fleurieu

  • $ 5,000 – Charlotte Dalton Wines – The Joinery at Factory 9 outdoor seating area.

Yorke Peninsula

  • $ 5,000 – Barley Stacks Wines – Cellar door upgrade.
  • $ 3,125 – Emoyeni Wines – Outdoor artificial lawn area and improved parking



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