PilotsFriend is not afraid to be transparent about its ingredients
FORT LAUDERDALE, Florida, June 18, 2021 / PRNewswire / – PilotsFriend’s flagship product, Altitude, is founded on a vision of efficiency and transparency. This has led the company to invest years in developing a formula that can deliver true energy while improving (rather than undermining) health. The brand is so confident in its “all-natural organic energy” formula that it even takes the time to educate consumers on why each ingredient has been included in its innovative energy drink.
Corporate social responsibility has taken the world by storm in recent years. However, it doesn’t take a lot of work to see when a CSR initiative is genuine as well as when it is a simple marketing ploy. In the case of the Altitude, the energy booster definitely belongs to the first category.
The makers of Altitude have made it their mission to provide the public with a drink made from “all natural organic energy”. Not only that, but in addition to the properties of organic caffeine, Altitude is packed with other ingredients that naturally strengthen the body’s digestive tract, fight inflammation, and support the immune system.
The team behind the brand have spent years collaborating with doctors, scientists and nutritionists in search of the perfect pick-me-up. They are so confident in the effectiveness of their product that they proudly list their main ingredients, not just on the label. They also put the information boldly and clearly on their website for anyone to see.
Each ingredient has its own image which briefly describes why it was included in the formula. For example, Peruvian quinine extract is listed because it “calms the mind and body”. Ginger is added because of its ability to “cleanse the body”. Even black carrot juice is included as “a nutritious variant of the carrot family” which is “new to the western palate”.
As one goes through the long list of all-natural ingredients, it becomes more and more obvious that each item has been included for a distinct health-oriented reason. Taken as a whole, the resulting drink is able to effectively boost both an individual’s energy and bodily health, all without that dreaded sugar crash in the end.
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