Santex and UNICEF launch #NoChuttiPlus campaign – Pakistan

Syeda Shehla Raza, Minister of Women’s Development of Sindh, inaugurates the launch of the campaign

KARACHI, May 24, 2022: In an effort to address the high prevalence of menstrual health and hygiene (MHH) problems among adolescent girls in Pakistan, Santex Products (Pvt.) Ltd., a pioneering feminine hygiene products company, and the United Nations Children’s Fund (UNICEF), in collaboration with the Department of School Education and Literacy, Government of Sindh, has announced the launch of #NoChuttiMore campaign, here today.

The launch event was chaired by Syeda Shehla Raza, Minister of Women’s Development, Government of Sindh, while senior officials from the provincial government, UNICEF Field Officer (Sindh), Vanessa Lee, and the Director of Operations, Santex Products, Feroz Mujtaba Rahman were present. occasionally.

Highlighting the need to educate adolescent girls about HDH, guest of honor Syeda Shela Raza said, “Since the stigma and ignorance associated with HDH can pose a serious health hazard, we We need to educate them about safe menstrual health practices and make hygiene products accessible to adolescent girls.”

“Menstrual health and hygiene remains a taboo subject and there is a culture of silence surrounding women’s reproductive health, including menstruation, in certain sections of society, so it is imperative to talk about it and take action. to improve girls’ access to the knowledge, tools and facilities they need to manage menstrual hygiene with dignity and confidence.

As the risks associated with poor hygiene can directly affect reproductive health and cause urinary tract infections, the #NoChutti (No Vacation) Plus campaign aims to counter social taboos associated with menstrual health by raising awareness on the subject.

Most girls in Pakistan have no knowledge of menstruation related issues and the onset of the first menstrual cycle is a shock. Girls often miss school because of shame or lack of proper facilities to manage their menstrual period. Schools lack adequate hygiene facilities and, at the same time, teachers are often unprepared to answer girls’ questions about menstruation.

As part of its corporate social responsibility, Santex products and UNICEF’s water, sanitation and hygiene mandate, #NoChuttiPlus would highlight issues of lack of awareness and accessibility of Period products. It is estimated that nearly two-thirds of adolescent girls in Pakistan do not know what menstruation is until they get their first period. One of the reasons why around 15 million female students are out of school in the country is that teenage girls are unable to manage their period safely.

Speaking on the occasion, the COO of Santex Products, Feroz Mujtaba Rahman, stressed the need to push forward the MHH agenda in Pakistan. He said: “Menstrual health and hygiene is a fundamental human right of children and young people. Few people realize that the period of poverty leads to low self-esteem, social exclusion and absenteeism. Few people have access to products that can help them manage their periodic cycles. By not paying enough attention or concern to common problems, we put our future at risk.

“Santex is proud to be associated with UNICEF in this noble cause. We are also engaged with relevant government departments to address the menstrual hygiene challenges in the country and hope to be part of a positive change in the future,” he concluded.

In his video message for the occasion, UNICEF Pakistan Deputy Representative Dr Inoussa Kaboure said: “UNICEF is committed to supporting the Government of Pakistan and all stakeholders, taking measures to ensure that young women are well aware and prepared for the onset of menstruation in terms of their health, self-esteem and general development.

About Santex:

Santex Products (Pvt.) Ltd. was established in 1983 and was the first company to introduce sanitary napkins in Pakistan. It started its journey with the simple ‘stick-on’ and now offers a range of sanitary napkins with different affordability labels to cater to different SEC consumers.


UNICEF promotes the rights and well-being of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate this commitment into practical action, focusing special efforts to reach the most vulnerable and excluded children, for the benefit of all children, everywhere.

For more information about UNICEF and its work for children, visit

Follow UNICEF on TwitterInstagram and Facebook

For more information, contact:

Santex: Erum Adnan, email [email protected]

UNICEF: A. Sami Malik, Email: [email protected] Phone: 03008556654

Comments are closed.