Zain presents role of its media platforms in supporting nation during pandemic

Waleed Al-Khashti

KUWAIT: Zain, the leading digital service provider in Kuwait, has announced its strategic sponsorship of the 17th Arab Media Forum. The virtual event, which came in conjunction with the Ministry of Information, was held May 29-31 via teleconferencing technology. The forum was placed under the patronage and presence of the Secretary General of the Arab League Ahmad Aboul Gheit and the participation of the Minister of Information and Culture and Minister of State for Youth Abdulrahman Al-Mutairi.

Commenting on the sponsorship, Waleed Al-Khashti, Head of Communications and Corporate Relations at Zain Kuwait, said, “We were keen to continue supporting the Arab Media Forum despite the current circumstances, as we strongly believe in the crucial role and the powerful effects of the media in raising public awareness, especially during crises. “

Khashti continued, “Zain has played a central role throughout the pandemic and from the very early days of the epidemic. We have made our technological resources and media channels available and ready to support the nation’s efforts. We have also worked with various ministries, including the ministries of health and the interior, to raise public health awareness and introduce the public to the important new health measures imposed by the pandemic.

Khashti concluded by saying, “We hope that our annual support for this unique forum reflects our commitment to exercising our social responsibility. It is imperative for us to lead the way in supporting and interacting with media, social and cultural forums such as this, especially since it is considered one of the most important events of its kind in the Arab region ”.

Madhi Al-Khamees

Arab Media Forum Director Madhi Al-Khamees said, “We are proud of Zain’s strategic partnership with us over the past decade. Without a doubt, this collaboration reflects the firm’s belief in supporting media programs and projects that help elevate the cultural scene within the community. In fact, these are precisely the objectives of the Arab Media Forum since its inception. “

Khamees continued, “Telecommunications companies are playing a decisive role in responding to crisis response efforts, and Zain has responded to the nation’s efforts most effectively. The company has played an important role in supporting initiatives and programs that have helped mitigate the effects of the pandemic. Zain also did not allow the current unprecedented circumstances to prevent him from supporting media projects such as this one, further strengthening his leadership role as one of the largest national companies supporting the media. media and cultural programs in Kuwait.

The Arab Media Forum is witnessing wide participation from all over the Arab world, where participants join live video seminars through online platforms and social media channels. This makes it the largest virtual event of its kind in the region, hosting numerous media figures, information ministers, academics, students, media channel owners and more.

This year, the Arab Media Forum is witnessing the participation of the Secretary General of the Arab League Ahmed Aboul Gheit, the Minister of Information and Culture and the Minister of State for Youth Abdulrahman Al Mutairi, the Minister of information from Bahrain Ali Al Rumaihi, Palestinian Deputy Prime Minister and Minister of Information Nabeel Abu Rudainah, Director General of the Radio and Television Authority of Saudi Arabia Mohammed Fahad Al Harthi, and Arab League Ambassador Ahmad Rasheed Khitabi’s Under-Secretary-General for Media and Communications.

The Arab Media Forum has turned out to be one of the region’s most important events for Arab media. Since 2003, the event has brought together many ministers, editors of local and regional newspapers, media executives, journalists, academics, authors, actors, businessmen and social figures from the Arab world.

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